Pokemon Go Helps Nintendo To Be Now Worth More Than Rival Sony

According to the analyst's bullish thesis, Pokémon Go's consolidation, along with increased distribution, may lead to an 8% addition in Nintendo's share in the video game space, from 2% at present to 10%.

The market has priced-in a recovery for Nintendo in the console game market with its upcoming Nintendo NX and an expanded presence in mobile gaming, he said. Nintendo shares are up more than 30% this year giving the company a market value of north of $25 billion.

Nintendo's market has been increasing even before "Pokemon Go" has hit the app stores.

According to Bloomberg, Nintendo's market value has now surpassed Sony's, and it's all thanks to Pokemon Go.

"Pokémon Go is a genuine phenomenon - just after little over a week, it has added US$19 billion to the value of Nintendo", writes Deutsche Bank analyst Han Joon Kim.

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"Pokemon Go" is still awaiting rollout in many markets, including its home market of Japan.

Accordingly, the reason why Nintendo opted to do a re-design of the controller in its gaming console is to be able to make it useful for new apps.

As such, amid this frenzy, the stock price now reflects operating and financial performance that will be hard to realize, he argued.

Meanwhile, Nintendo, a pioneer of video gaming, last week said it would release a video-game console it first started selling in 1983: the Nintendo Entertainment System. The hype lasted for a few years until their value dropped after 2012. The Company's main products include leisure machines such as portable and console game machines and software, as well as trump and Carta (Japanese-style playing cards). Reports claimed that the new controller will similar to the tablets available in the market.

The good streak provides some breathing room for Nintendo, a company that found itself in a tough spot recently, hemmed in on one side by a game-console market that analysts say is slipping from its grasp, and on the other by a fast-growing smartphone gaming universe the company chose to ignore as a matter of policy.

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