Xiaomi goes offline: Opens first store in India in Bengaluru

The Chinese tech giant plans to open another 100 Mi Stores in other major cities within two years. So in the future store, there is going an experience zone which also exhibit the other products manufactured by Xiaomi.

While Xiaomi is yet to officially bring its products to U.S., the OEM popularly known as the Apple of China has officially kick started sales of its phones in the Mexican Market.

The company now has more than 70 Mi Home stores in Greater China, which are extremely popular.Total sales from Mi Home stores in China during MFF 2017 in April 2017 exceeded RMB 75 Million (Rs. 75 crore). An f-code guarantees a product on mi.com even if it is listed as out of stock.

The company has also developed an app called "Mi Community LATAM", which allows the user to have priority in purchasing Xiaomi products.

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"We are using the lessons learnt from operating a very successful and lean online channel to offline retail via our Mi Home stores".

After successfully running hundreds of Mi Home stores in China, Xiaomi India finally launched its first Mi Home in India, and it finds its place in the Phoenix Market City mall in Whitefield, Bengaluru (Bangalore). Till date there are more than 70 Mi Homes in the Greater China.

He also hinted at launching Internet connected products that are tailor made for the India market but didn't disclose any specific details on it. The Mi Home could have a little different price from the online prices but they still would be comparatively much better than the pricing of the similar ones from the competitor brands that sell their phones in the offline market. Jain dismisses the comparison however, and says that the Mi Home is meant to be a comfortable place where customers will feel able to experience all the products that Xiaomi sells, and perhaps a few that it doesn't at present. This will be Xiaomi's first exclusive offline retail store in the country.

The Chinese-smartphone brand has had success selling its smartphones exclusively through online platforms, had been looking to set up its own retail stores to create an offline presence in the country. The company has established two assembly units via its contract manufacturing partner Foxconn, which now makes four of the most popular Xiaomi smartphones sold in India at the plants in the southern Indian state of Andhra Pradesh.

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