'Star Wars: The Last Jedi' Gets Augmented Reality For Force Friday

A new line of Star Wars: The Last Jedi merchandise comes out September 1 and, perhaps more exciting, Disney and Lucasfilm are organizing a global augmented reality treasure hunt to "unite fans around the world in the battle against the dark side" as they shop.

What is it exactly? It allows users to visit 20,000 retailer locations, in 30 countries, to scan special codes on stand-ups to unlock one of 15 exclusive characters. Now the keepers of the Star Wars flame plan to do that one better with Find the Force. Collecting characters in the app doesn't unlock much beyond promotional clips. In fact, the Porgs will be available for a sneak peak starting this Thursday for those who have the latest version of the Star Wars app (2.3 or higher).

But if you're into taking a picture of your friend standing next to AR Admiral Ackbar in front of a store display, congratulations.

The first edition of "Force Friday" occurred on September 4, 2015 and proved to be a major boon for the toy industry. You'll then be able to crank up your Star Wars app (assuming you have it fully updated), and when you point your camera at the poster, it will be replaced by a unique character featured in The Force Awakens.

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In addition, the press release for the event promises that "fans will reveal a new The Last Jedi character via social media", although it's not entirely clear how that will happen.

Star Wars: The Last Jedi is set to releaes in theaters on December 15, 2017.

Disney will certainly not need to rely on Jedi mind tricks to peddle the products, as the "Star Wars" franchise brought in $1.5 billion in sales over 2015 and 2016.

(Copyright © 2015. All Rights Reserved.)
 
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