Pandora on-demand now available for 'free'

Stifel analysts led by John Egbert wrote that while Spotify and YouTube also allow mobile users to listen to music on demand for free, "this feature helps Pandora narrow that gap and could potentially avoid pushing the company's listeners toward rival services when they're looking for a specific song".

So, how does it work?

With the new free trial, users can search for a specific song, album or playlist.

"These new features address that need by marrying rewards-based advertising with the best-in-class on-demand experience we've created with Pandora Premium", he said.

In a recent press release, Pandora has announced, through video advertisements, that it will now feature on-demand listening for its ad-supported listeners by ways of watching a 15-second video ad. Pandora is doing just that by giving users of their free service access to the Premium service for a certain period of time. They added that "investors may be under-appreciating the benefits this product could yield to Pandora, both in terms of audience and ad revenue stabilization".

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If you're a Plus or free member, do you think this will tempt you into subscribing to Pandora Premium? But the company has a somewhat intriguing strategy to give those free users a taste of premium.

The ad lengths will vary, though typically they will be 30 or 45 seconds, with a 15-second minimum watch time before you can skip it.

Would you sit through an ad to have the ability to listen to the song you want - on demand?

"This unrivaled experience will drive listeners to Pandora and drive awareness for Premium, while also creating new opportunities for artists, labels, publishers and advertisers". "If you're not willing to pay, you just couldn't do that on Pandora", product officer Chris Phillips told Engadget. "If you're not willing to pay, you just couldn't do that on Pandora", he said. If you haven't been keeping up, since that time, Spotify has now become one of the dominating streaming services in the industry, followed by Apple Music, with Pandora struggling to keep itself relevant.

(Copyright © 2015. All Rights Reserved.)
 
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