Facebook Shares Plummet After News Feed Announcement

In a Facebook post on 12 January, Facebook CEO, Mark Zuckerberg, confirmed the social media giant is decreasing the amount of public content from media publishers and brands in favour of prioritising friends and family posts in users' news feeds. Content from businesses, brands and media will be featured less prominently. She argued for more personalisation - giving users a greater ability to decide for themselves which content they would like to see.

"In response to all the recent changes from Facebook, publishers are doubling down on channels they can more directly influence such as direct, referral and email".

It might also impel social media teams to explore the options Facebook already offers to boost visibility.

"The research shows that when we use social media to connect with people we care about, it can be good for our well-being".

That's more than the population of China and the U.S. combined.

Facebook is to change how its news feed works, making posts from businesses, brands and media less prominent.

For OCBC, in recent years, it has been looking to prioritise engaging and relevant content and this looks to be in line with the change in Facebook's revised news feed algorithm. The tests occurred in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala and Cambodia. Through implementing content walls, member accounts and paid subscriptions, publishers can drive long term value while gathering valuable demographic insights about their visitors.

Although Facebook has few concrete answers for how publishers should move forward, it has been unequivocal in stating that keeping strategy stagnant would be a bad choice. That's why we've always put friends and family at the core of the experience.

But the successful publishers of the future will also be much more than just content producers. Less time, of course, means fewer advertising eyeballs at any given time. "For brands, this will mean more doing than saying".

First, be sure that you "like" and follow any Facebook page that you're interested in.

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That's because Facebook is being "far more explicit" in its wording about what sorts of posts will diminish.

The downside of this could be even more influencers essentially begging for interactions, building on the trend we've seen on YouTube for people loudly demanding likes, shares and comments as their videos wind down.

MORE posts, photos, videos from your friends and family.

Facebook's founder has embarked on a major shake-up of the social network which he says will result in people spending less time using the service.

"I wish that Facebook would not just connect us with the people we know and agree with - our social filter bubbles - but also would devote effort to making strangers less unusual, to robbing the demagogues and hate mongers of their favorite weapon: the Other", Jeff Jarvis, a professor at City University of New York's Graduate School of Journalism, wrote in a blog post.

While the changes could hurt Facebook's business in the short term, happier users could make for better profits over the long term. McNamee went on to mentor Zuckerberg and invest in Facebook through Elevation Partners, the investment firm he cofounded with U2 frontman Bono.

WPP boss Sir Martin Sorrell has come out in support of Facebook's recently-announced update to its News Feed, which could see publishers and brands lose out big time.

Facebook Inc shares closed at $179.37 on Friday, down $8.40 (-4.47%). My advice is focus on coming up with ideas worth talking about and the audience will find you.

Facebook obviously believes most of its users enjoy keeping up with what's happening in their social circles, even if the material being shared mostly revolves around parties, vacations and other fun times while omitting life's inevitable challenges and tedium. This required Facebook to "refocus the system", he said. "Because this [change] is naturally good for friend content and for conversation, it's actually going to be good for the diversity of opinion in News Feed".

Zuckerberg repeated that sentiment in his post Thursday.

(Copyright © 2015. All Rights Reserved.)
 
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