Autoblog's 2018 Detroit Auto Show roundup

Speaking at the Detroit Auto Show on Sunday, Mr Ford said the focus would be on electrifying existing Ford models without naming any specific cars.

All will be on display when the show opens to the public Saturday, with a charity preview Friday night.

From 1983 to 2011, the Ranger was one of the most popular pickups on the road.

Participants in the meetings include AM General, Daimler AG, Ford Motor Co., Intel Lear, and Magna.

The automaker also unveiled its Mustang Bullet with 19-inch wheels, a faux gas cap, manual transmission with a cue-ball shift bob, and more power than the Mustang GT.

Ford also updated its electric vehicle timeline, noting that the F150 hybrid will be built in the Dearborn plant in 2020. Both are meaner-looking and bigger, but much lighter.

Like larger Ford trucks, the Ranger will be offered with an array of driver-assist features.

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Automakers turn big profits on large pickups. The big three automakers sell more than 2 million large pickups a year in the US, generating annual revenue of more than $90 billion.

With its Silverado 1500 continuing to trail the Ford F-150 in sales, Chevrolet is bringing out a complete redesign for the 2019 model.

For the USA market, designers wanted to give the Ranger more of a "Ford Tough" look, explained Joe Hinrichs, Ford's executive vice president for Global Operations.

The North American International Auto Show gives a "revealing" look into the vehicle industry. In fact, the American automaker has already vowed to double its investment on EVs as the market for this type of vehicles continues to grow. That, in turn, would raise vehicle prices and cut demand, forcing manufacturing layoffs.

Ford made that decision, said Hinrichs, because small cars don't sell as well in the they used to. Ending the agreement also could force some suppliers to stop making parts. The times, they are a'changing in the auto business, and Ford is very close to being left behind as the EV train gets ready to leave the station. But some automakers are already taking pre-emptive steps to show the administration they're willing to boost US production.

Nothing was shown during the conference about said vehicle. Hitting on these points is the idea of reducing the number of orderable combinations for products like Escape and EcoSport from thousands to one or two dozen, which will achieve the aims of cutting manufacturing costs and upping the quality of each vehicle.

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