Airbnb adds fancier rental options and loyalty program

The homes are thoughtfully designed and have fully equipped kitchens, stocked bathrooms, and clean and comfy bedding, he said.

While Airbnb was already a kind of intent-driven service - users probably have a general idea of what they're looking for when they come - this could really go two ways.

They revolve around four main updates and additions, the biggest pronouncements since Airbnb launched Trips in 2016.

Mr. Chesky is also planning to announce new categories on the company's site and telling attendees about another new brand, Beyond by Airbnb, that will be introduced in late spring and that will offer luxury rentals. That's because Chesky, in a moment of admission, said Airbnb is still not for everyone, but new measures by the company left him commenting that "now it is".

Chesky later said it would not be going public this year as previously rumored. "Some travelers want predictability and certain comforts, and Airbnb Plus will give them these". Airbnb Plus is being marketed as a more standardized style of service that is "verified for quality" and includes a set of amenities one might typically find in a hotel. By the end of this year, according to Mr. Chesky, these numbers will grow to include over 75,000 homes in more than 50 destinations. It lists roughly 4.5 million homes for rent in more than 81,000 cities. The company also is adding other rental categories, including bed-and-breakfast inns and boutique hotels. The American Hotel & Lodging Association, the lobbying arm of the hotel industry, fired off a terse statement from Troy Flanagan, VP of state & local government affairs, subsequent to Airbnb's morning announcements.

"Airbnb Plus is intended for guests looking for handsome homes, exceptional hosts and added peace of mind", the company wrote.

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Unique homes will be just that - from treehouse and cave properties to homes on barges, it will now be easier to find something seriously kooky, if that's what floats your boat.

Airbnb's penetration is staggering: it now has 4.5 million listings, more than four times the number of rooms controlled by Marriott International. The new brackets are vacation home, unique space, B&B, and Boutique. In the current set-up, the Airbnb site offers three "property types"-Shared Space, Private Room and Entire Home". Properties that fail can still be part of Airbnb's regular listings; the company will also offer advice on improvements to qualify.

Airbnb is taking on high-end luxury hotels with Airbnb Plus, a subset of homes from only the highest-rated hosts.

During a presentation in San Francisco, Chesky announced other steps created to make Airbnb more like a traditional hospitality company instead of an industry renegade that has siphoned business away from major hotels. "But we want to go further by supporting and expanding our community so that in 10 years time, more than 1 billion people per year will experience the benefits of magical travel on Airbnb".

To get there the short-term home rental company announced a major overhaul on Thursday. "[These listings] have all the comforts of home, plus more".

Airbnb continues to dive deeper into the travel business with offerings that focus on experiences.

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