Uh Oh, Things Might Not Be Looking Great for Solo

That's $29 million off what the industry had for the movie's low-end projection.

In the run-up to opening weekend, Disney expected to pull in a four-day box office total of $130 million to $150 million. Then Disney goes and pulls something like this. The trend kicked off with "Rogue One: A Star Wars Story", which told the tale of how the rebels stole the original plans for the Death Star.

The news comes right when Han Solo debuts in theaters with advanced Thursday night previews. For a movie dedicated to the selfish necessity of survival, Enfys Nest offered that quintessential Star Wars hope.

This has led to a general apprehension to the film, which received generally much colder reviews than what typically greets Disney's Star Wars films, as well as Disney's popular Marvel Studios output. But back in 2002 that was quite a feat - counting inflation, that would be a $126.1 million opening in 2018.

All of this is not necessarily a sign that "Star Wars" is in a long-term decline, but it's an even worse situation for "Solo" considering that the film cost over $250 million before marketing due to extensive reshoots following Ron Howard's much-publicized replacement director hire. "The good news is that the next film isn't until December 2019". That figure represents a rather steep decline of 66 percent in its second frame, and brings its domestic total to $207.4 million after 10 days in theaters.

"It's the compressed timeframe between the two "Star Wars" films and the highly competitive nature of this marketplace".

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Memorial Day weekend is traditionally not the strongest time to open a mega-blockbuster.

Other characters Lucasfilm is developing movies around include Obi-Wan Kenobi.

The "Logan" director's take on the bounty hunter could be a more ambitious and open-ended outing than 'Solo'.

Solo: A Star Wars Story is in cinemas now. We have a "Thor" and a "Black Panther" and an "Infinity War" coming out in November and February and May and each are massively successful. He has also appeared in the animated series The Clone Wars. Also, things are a lot easier when both movies close to one another are great. If it continues to underperform on Sunday, "Solo" could see it's three-day fall below the $80 million made by "Attack of the Clones" in 2002.

With all these factors combined, clearly for most, going to the beach or a barbecue was the better option this holiday weekend.

(Copyright © 2015. All Rights Reserved.)
 
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