Coca-Cola says it's looking at potential cannabis drinks business

The CBD drinks would likely aim to ease inflammation, pain and cramping, the BNN report said here&_gucid=&_gup=twitter&_gsc=gQCuZEQ.

"There's a lot of interest from consumer-packaged goods, and liquor and tobacco companies to look at cannabis as a new growth vector".

"We continue to expect to see more deals between Canadian cannabis companies and the larger players in the global alcohol market who have yet to gain exposure to the category", Azer added. Through a spokesperson, the company said it intends to enter the beverage space, but could not confirm Coca-Cola talks.

Beer makers Constellation Brands, Molson Coors and Heineken are all playing in the market for cannabis products.

"The THC beverages probably sit better with the beer makers, and maybe CBD fits better with Coke, in terms of playing off the health trend", said Liberum analyst Nico von Stackelberg.

Talk of a wellness beverage is reminiscent of Coca-Cola's 1880s roots as an elixir infamously containing a dose of cocaine derived from coca leaves, an ingredient phased out of the drink more than a century ago. She said she would not be surprised to hear of a similar deal by PepsiCo for its Gatorade drink.

More news: 5 key points from the Constitutional Court’s cannabis ruling

But iconic soft drink producer is "closely watching the growth of non-psychoactive CBD (cannabidiol) as an ingredient in functional wellness beverages around the world".

Coca-Cola would not be the first multi-national to partner with a cannabis company if it links up with Aurora. The Edmonton, Alberta-based company has soared along with other pot stocks in Canada as the country gears up to become the first Group of Seven nation to legalize cannabis on October 17. Meanwhile, Coca-Cola's stock rose 0.15% to US$46.05 on the New York Stock Exchange.

Big corporate names have inched into the marijuana industry since Canada approved recreational use, seeing the country as a production base and testing ground until U.S. Federal Law changes.

There are already CBD drinks available in some markets, made by brands such as Dirty Lemon, Sprig and Kickback.

Monday's report also catalyzed a rally in other marijuana stocks.

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