Netflix are raising prices for their United States subscribers

Netflix's basic plan is jumping from $8 per month to $9 per month.

The most expensive plan includes four simultaneous streams of 4K video at once on the same account.

Today marks the fourth time Netflix has increased its subscription cost in the US.

If you take a look at Netflix's pricing plan page, it appears new customers joining in 2019 are already paying the new prices.

The new prices will immediately affect all new subscribers and then roll out to existing customers during the next three months.

The price hike will extend to about 40 countries in Latin America (including Uruguay, Barbados and Belize) where it bills in US dollars - but for now, it will not take place in Mexico and Brazil, the region's biggest markets.

The news comes two days before the company announces it Q4 earnings - and sent shares up 6%. The company is reportedly planning to funnel this new cash flow into even more investment in original shows and films, as well as to pay off the debts it has accrued while fighting off competing services.

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But Netflix's more recent tack, to ease consumers into price increases more gently, has generally gone over fine with customers.

Fifty-eight million US subscribers will soon be paying a higher monthly subscription fee for their Netflix, Inc.

Netflix launched its streaming video service 12 years ago, forever changing the way many of us watch TV.

Wall Street analysts have believed Netflix has demonstrable leeway to safely raise fees without the risk of significant backlash.

The company's price increase could also be seen as a bet it can continue raising prices over the coming years. Disney is also set to launch its Disney+ service later this year.

In a note to investors, Goldman Sachs predicted that the results "will only be the beginning of the pay-off from Netflix's accelerating spend and increasingly robust originals slate", adding that "consensus continues to significantly underestimate the financial impacts of these dynamics".

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