Netflix’ $4 mobile-only subscriptions could bolster its growth in India

Apple is expected to launch a new entertainment and paid digital news service next week but it looks like its number one fanboy will not be involved.

"In today's dynamic marketplace, stories come to life for audiences in theaters, at home, and on the go", said Charles Rivkin, chairman and chief executive of the association "Our companies continue to deliver content where, when, and how audiences want it - and the numbers released today speak volumes". In exchange for billions of dollars, studios helped Netflix launch a fledgling streaming video service by licensing their libraries of shows and movies, but that decision may have sown the seeds of their own demise. For example, if Showtime is available as part of Apple's Premium TV Bundle, will users still be able to purchase Showtime separately, and if so, is Apple going to promote this as an option - such as on a new "TV Storefront" or simply leave it as something that users can discover for themselves. For all those who don't usually follow Apple's announcement events, the Cupertino company usually hosts around 4 events each year.

The event comes with Apple under pressure to diversify its revenues amid sluggish growth in smartphones, which have delivered the bulk of Apple's profits for the past decade. Within that app, Apple is going to allow device users to subscribe to now available streaming services, similar to Amazon Channels.

Apple's relationship with programmers and subscription services sounds similar to what Amazon already has in place with its Prime Video Channels service. However, Apple already announced new hardware updates this week, with announcements about updated Air Pods, iMacs, and iPads. Last year, the company also opened its India office in Mumbai and has acquired a 1.5 lakh sq ft office space in the Bandra-Kurla Complex (BKC) of Mumbai.

And, of course, Apple will compete against the giant - Netflix.

More news: Florida Man Pleads Guilty to Mailing Pipe Bombs to Prominent Democrats, CNN

AT&T's WarnerMedia, CNN's parent company, is also launching its own streaming service, with the beta version available in the fourth quarter this year.

It's also unclear whether Apple will continue offering - or at least promoting - individual subscriptions.

We don't know exactly what Apple will debut during its big press event on Monday.

The services, on the other side, have grown, with revenue touching $11 billion in the holiday quarter, 19% up from the a year ago. Netflix and Hulu won't be involved.

The show will be live streamed on Apple's website, and iOS and MacOS users can watch it on the Safari browser. Texture lets users subscribe to more than 200 magazines, and most of those will transfer to Apple's new service. The way it would work is Apple would collect the recurring revenue from the gaming bundle and then split it among participating game developers based on how much time users spent playing their respective games, per this new report.

(Copyright © 2015. All Rights Reserved.)
 
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